Comparison

n8n vs Zapier vs Make for a small business

Zapier, Make and n8n all run steps in your apps when something happens, and none is the best for everyone. The biggest difference for a small business is how each one counts usage: Zapier counts tasks, Make counts credits and n8n counts workflow executions. A flow with many steps costs more on Zapier and Make than on n8n, while a one-step flow costs about the same everywhere. n8n can also be self-hosted for free, but then you maintain the server.

By Plato Belmont, founder of Magnet Mint, Boston. Updated

n8n vs Zapier vs Make: the short comparison

If you run a service business, you probably do not care which brand wins. You care whether new leads reach your CRM, whether the monthly bill stays small and who fixes it when something breaks. The three tools handle the first part about equally well. They differ on the second and third.

This comparison supports our automation with n8n, Zapier and Make service. We build in all three and choose by the job, so we have no reason to push one. Figures come from each vendor’s own pages, opened in October 2026. Prices change, so check the live pages before you decide.

ZapierMaken8n
What it countsTasksCreditsWorkflow executions
Free option100 tasks a month, two-step Zaps1,000 credits a monthSelf-hosted Community edition
Paid prices on the vendor pageProfessional from $19.99 a month billed annually, 750 tasksNot shown on the page we openedCloud Starter, 2,500 executions a month, billed annually. The page showed prices in euros only, so see the vendor’s pricing page
Apps listed10,371+3,500+2,000+ integrations, plus an HTTP Request node
Who maintains itVendorVendorVendor (Cloud) or you (self-hosted)

App counts are each vendor’s own marketing numbers, and they count things differently. Check that the specific apps you use are on the list.

How each tool counts usage

This is the part most comparisons skip, and it decides your bill.

Zapier counts tasks. Zapier’s pricing page says a task is counted whenever Zapier successfully completes a unit of work. Successful action steps count, including its AI and code steps. Triggers do not count, nor do failed actions or built-in tools such as Formatter, Paths, Filter and Delay. Some actions cost more than one task.

Make counts credits. Make’s help center says credits are what you buy and use, and that for non-AI apps one operation equals one credit. Some AI modules use more than one credit, and AI features that charge by tokens vary with the size of the input and output. Make’s error-handling guide says an error handler does not consume operations when it activates. One run can use a few credits or thousands, depending on how many records it handles.

n8n counts executions. n8n’s pricing page says plans are based on monthly workflow executions “regardless of complexity.” An execution is one complete run of a workflow. Step count and data volume do not change the count.

The practical effect: on Zapier and Make, a flow with ten steps costs about ten times a one-step flow. On n8n it costs the same.

One flow, priced three ways (for illustration)

Suppose a flow starts with a form submission and has four action steps: add a CRM record, notify the owner, send a confirmation, add a row to a sheet. These figures are round examples to show the arithmetic. They are not a quote.

500 runs a month

  • Zapier: 500 runs x 4 action steps = 2,000 tasks. That fits the 2,000-task Professional tier at $49 a month billed annually, or $73.50 billed monthly. The free plan’s 100 tasks do not cover it.
  • Make: each module operation uses about one credit, so a run of this flow uses roughly 4 to 5 credits, or about 2,000 to 2,500 credits a month. That is over the free plan’s 1,000. We cannot give a paid price, because Make’s page did not show one.
  • n8n Cloud: 500 executions fits inside the Starter plan’s 2,500, its lowest Cloud tier.

3,000 runs a month

  • Zapier: 3,000 x 4 = 12,000 tasks, which lands in the 20,000-task tier at $189 a month billed annually.
  • n8n Cloud: 3,000 executions is above Starter’s 2,500, so the next tier, Pro, with 10,000 executions.

n8n’s page lists its prices in euros only, so we do not convert them: see the vendor’s pricing page for the current figure. Also note that annual and monthly rates differ. Zapier’s monthly rate for the 2,000-task tier is 50% higher than the annual rate.

One-step flow: a flow with a single action that runs 500 times a month is 500 tasks on Zapier, which fits the 750-task plan at $19.99 annually, and 500 executions on n8n, which fits Starter. Both sit on the lowest paid tier. The pricing model only matters once your flows get long or busy.

If your flow runs a few dozen times a month, none of this matters. Use a free plan if it covers the steps you need, or the lowest-priced paid plan.

What self-hosting n8n really means

n8n’s documentation says that with n8n Cloud, n8n handles hosting, updates and scaling. When you self-host, maintenance is your responsibility, and it takes technical skill to install and configure. The Community edition is free, but some features, such as SSO and projects, need paid plans, and n8n’s page does not state the Community license terms. Read them before using it commercially.

Self-hosting suits you if:

  • Someone on your team or your builder will keep the server updated and backed up.
  • You want the data to stay on a server you control.
  • Your volume is high enough that the cost of the server and the care is lower than the executions fee.

It does not suit you if nobody will look at the server. A neglected server is a risk to your leads. For most small businesses we would pick a hosted plan first and move later only if there is a clear reason. n8n also offers a self-hosted Business plan with 40,000 executions a month, billed annually, but that is a long way from a small shop’s volume and price.

Which one fits which job

Your situationA sensible default
A few simple automations, nobody technicalZapier or Make, hosted. Stay on the free or lowest paid plan
An app you use has a Zapier connection but nothing elseZapier
Longer flows with branches, loops or many recordsMake or n8n
High-volume flows with many stepsn8n, where the step count does not raise the bill
Data must stay on your own serverSelf-hosted n8n, with someone to maintain it
You already pay for one tool and it worksKeep it

Staying where you are is often the right answer. Moving a working flow costs time and risks a silent break.

Other things to compare

  • Polling speed. Zapier says its free plan checks for new data every 15 minutes, and paid plans are faster (its pricing page lists 2-minute polling for Professional). Webhook-based triggers are quicker on any tool.
  • Error handling. Make says its error handlers do not consume operations, and Zapier does not count failed actions. Whatever tool you use, add an alert that tells a person when a run fails.
  • Who can read it. A flow that only its builder understands is a risk. Label steps, and keep a short how-to.
  • Account ownership. Build in your own account, not the builder’s.
  • Customer messages. If a workflow sends texts, they need the customer’s consent (TCPA), and business texting numbers need carrier registration (A2P 10DLC). Clinics should not route patient information through any tool unless the vendor signs a HIPAA business associate agreement. This is not legal advice.

How we choose

We pick by task count, steps per run, whether your apps connect, who will look after it and where the data should live. We tell you the expected monthly tool cost for each option before you decide, and the tool subscription is billed to you at cost. Our workflow builds are priced from $900 per workflow, and the tool you pay for is separate. If you are deciding whether a flow is worth building at all, work through automation ROI and what to automate first.

Not sure which tool you need? Ask for a free demo, or see the pricing and FAQ pages.

Published . Updated .

Frequently asked questions

What is the difference between n8n, Zapier and Make?

All three connect apps and run steps after a trigger. They differ in how they count usage (tasks, credits or executions), how many apps they connect out of the box, and how much technical care they need. Zapier lists the most apps, Make shows a visual scenario, and n8n can be self-hosted.

Is n8n really free?

The self-hosted Community edition is free to download from GitHub, but you pay for a server and someone has to maintain it. n8n Cloud is a paid subscription. Check n8n's license terms before relying on the free version for anything beyond your own use.

Which is cheaper, Zapier or Make?

It depends on how many steps your flows have and how many times they run. Zapier counts each successful action step as a task. Make counts credits, usually one per module operation. Make's pricing page, as we saw it in October 2026, did not list paid-plan prices, so compare the live page for your volume.

What counts as a task in Zapier?

Zapier says a task is counted whenever it successfully completes a unit of work. Successful action steps count. Triggers, failed actions and built-in tools such as Filter, Paths, Formatter and Delay do not. Some actions use more than one task.

Should I move from Zapier to n8n to save money?

Only if the savings cover the move and someone can look after the new setup. Leaving a few simple Zaps alone often costs the least. A flow with many steps that runs often is the case where counting executions instead of tasks saves the most.

Do I need a developer to use these tools?

Not for simple flows in Zapier or Make. Longer flows, error handling and anything connecting to an app without a ready-made connection are easier with someone who has built them before, and self-hosting n8n needs real technical skill.

Sources

  1. Zapier: Pricing, October 2026
  2. Zapier: Apps, October 2026
  3. n8n: Pricing, October 2026
  4. n8n: Integrations, October 2026
  5. n8n docs: Choose how to use n8n, October 2026
  6. Make: Pricing, October 2026
  7. Make Help Center: Credits, October 2026
  8. Make: Integrations, October 2026
  9. Make Help Center: Overview of error handling, October 2026

Related reading

Start with a free demo

See how customers and AI assistants see your business today.

A short call, then a demo for your business: what customers find, what AI answers say, and where you lose leads. No obligation.