Pricing

Website maintenance cost: what is included in a care plan

Website maintenance for a small business site costs from a few dollars to several thousand a month: WebFX, a US agency, gives an overall range of $5 to $5,000, and Websults, another US agency, lists plans at $99 to $349 a month for one WordPress site. The price follows what is included: updates, backups, monitoring, security and hours of changes. Our care plans are Support at $149/month, Improve at $299/month and Grow at $499/month, with 1, 3 or 5 hours of changes a month.

By Plato Belmont, founder of Magnet Mint, Boston. Updated

What website maintenance costs, in one table

Website maintenance cost depends on three things: what the plan includes, how many hours of changes you get, and how complicated the site is. Prices below are what the companies list, and all of them sell maintenance, so read them as asking prices and not as averages. This guide supports our website support and care plans.

SourceFigureWhat it covers
Websults (US agency)$99, $199 or $349 a monthOne WordPress site, with 30 minutes, 1 hour or 3 hours of work
WebFX (US agency)$5 to $5,000 a month overallDepends on site size, complexity and the support needed
GoDaddy guide, as quoted by UENI (second-hand)$50 to $500 a month for small business sitesUENI’s article attributes this to GoDaddy, along with $5 to $75 for blogs and $300 to $1,000 for ecommerce. We did not open the GoDaddy guide
UENI (done-for-you site builder)$24.99 a month after a $79 setupA site it hosts, with hosting, security, domain and email included. Edits by its team are included for the first 30 days; ongoing editing is on higher tiers
Magnet Mint care plansSupport $149/month, Improve $299/month, Grow $499/monthChecks, updates, backups, connected tools and 1, 3 or 5 hours of changes

Sources are in the list below the article. Websults’ prices are labeled “2026 pricing” on its page, and UENI’s article was last updated in September 2026. WebFX’s page states the $5 to $5,000 monthly range, though its summary gives a different yearly figure ($3,600 to $50,000), so treat it as a very rough range. Retrieved October 2026.

What is included in website maintenance

A maintenance plan is a promise that someone checks your site on a schedule. Most plans include some of these:

  • Software updates. Core, plugins and themes if the site is on WordPress.
  • Backups. Websults’ plans range from monthly full-site backups on Basic to daily backups with 30-day retention on Premium. The frequency matters when you need to restore.
  • Uptime monitoring. Something checks that the site is live and tells a person if it is not.
  • Security checks. Scans, firewall rules and fixes for known problems.
  • Hours of changes. A set time each month for text, page or design edits.
  • Reports. A monthly summary of what was done.

Our care plans cover uptime and form checks, updates, backups and care of connected tools, because a site that cannot send you a lead is not working even if it is online. Hours are for changes. Checks, updates and backups are not counted against them.

The three Magnet Mint care plans

All three are billed monthly. Terms are written down before a plan starts.

  • Support, $149/month. Uptime and form checks, updates and backups, care of connected tools, up to 1 hour of changes. For a site that mostly needs to keep working.
  • Improve, $299/month. Everything in Support, plus up to 3 hours of improvements by agreed priority and a monthly summary.
  • Grow, $499/month. Everything in Improve, plus up to 5 hours, a results review and a monthly call.

Plans start after the first 30 days of help and fixes that come with every launch. Existing clients send requests through the support link we give them. Details are on the website support page.

Website maintenance cost per year and per hour

For a yearly figure, multiply by 12. A $99 plan is $1,188 a year. A $349 plan is $4,188. WebFX’s own yearly range is $60 to $60,000, which tells you only that prices vary enormously.

For cost per hour, divide the plan price by the hours. That is the fastest way to compare plans that look different. Websults lists support retainers of 10 hours for $800 a month, 20 hours for $1,500 and 40 hours for $2,800, which it prices at $80, $75 and $70 an hour, with a three-month minimum and extra hours at $130. Those are for active maintenance clients and cover larger amounts of work.

When you compare, check three things: how many of the hours go to checks and updates rather than your changes, whether unused hours roll over, and what an extra hour costs.

What makes the price go up

  • The platform. A WordPress site with many plugins needs more updates and testing than a site on a builder that updates itself.
  • Size. More pages mean more to check.
  • Online sales. A store has payments, stock and orders to keep working. UENI, quoting a GoDaddy guide we did not open, puts ecommerce at $300 to $1,000 a month.
  • Connected tools. A site with booking, a CRM, an assistant or automations has more that can break.
  • Response time. Faster promised support costs more.
  • Hours. More changes mean more hours, and hours are the main cost in any plan.

What is not in the price

Not included in any of our prices: domain and hosting, new photography, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance. Prices are as of October 2026.

Other providers may bundle some of these. UENI, for example, includes hosting, a domain and email in its monthly price, so compare totals, not just the plan line.

Doing it yourself

You can keep a site healthy without a plan. You will pay for hosting and your domain, as with any approach. The rest is time. UENI estimates a few hours a month once a site is live, more when something breaks. That is the author’s own estimate, from a company that sells done-for-you sites.

DIY works if you will really do these on a schedule, and if you know how to restore a backup. WordPress’s own documentation says a site should be backed up before an upgrade, and that rolling back without a full backup of files and database is near impossible. How often should you do it? See how often to update your website.

Questions to ask before you pay

Prices are easy to compare. Terms are where plans differ. Ask each provider:

  1. What exactly is checked each month, and how do I see proof?
  2. How many hours of changes are included, and do unused hours roll over?
  3. What does an extra hour cost?
  4. Are hosting, the domain and any plugin or tool licenses included?
  5. How often are backups taken, and how long are they kept?
  6. Who do I contact, and how fast do you reply to a problem?
  7. How do I change or stop the plan, and is that in writing?
  8. Do you check my forms, booking and other connected tools, or only the site?

A provider that answers these plainly is easier to trust than one with a lower price and vague answers.

Who should pay for a plan

A plan makes sense when:

  • Your site is on WordPress or has plugins.
  • It connects to booking, a CRM or an assistant, so a break costs a lead.
  • You would rather ask for changes than make them.
  • You have no one on staff who will remember to check.

It is not worth it if your site is a few static pages that never change and you check it yourself every month. If you want to know whether your site needs more, ask for a free demo, or see our pricing and FAQ. To know what customers and AI assistants say about you after launch, read monitoring what AI says about your business.

Published . Updated .

Frequently asked questions

How much does website maintenance cost per month?

Websults, a US agency, lists plans from $99 to $349 a month for one WordPress site, and WebFX gives an overall range of $5 to $5,000 a month. UENI quotes a GoDaddy guide for $50 to $500 for small business sites; we did not open the GoDaddy guide, so treat that figure as second-hand. Our plans are $149/month, $299/month and $499/month.

How much does website maintenance cost per year?

Multiply the monthly price by 12. A $99 plan is $1,188 a year, and a $349 plan is $4,188. Hosting and your domain are usually extra, whoever maintains the site.

What is included in website maintenance?

Core items are software updates, backups, uptime monitoring and security checks, plus a set number of hours for changes. Our plans also check forms and the tools connected to your site, such as booking, a CRM or an AI assistant.

What is the website maintenance cost per hour?

One US agency lists support retainers of 10, 20 or 40 hours a month at an effective $80, $75 or $70 an hour, with extra hours at $130. Rates differ widely by agency and by what the hours cover. Divide any plan price by its hours to compare.

Do I need website maintenance if I use Wix or Squarespace?

A website builder handles platform updates for you, but you still need to check forms, links, content, hours and connected tools. Some owners do that themselves. A plan helps if you do not have the time.

Is hosting included in maintenance?

Not in our plans. Domain and hosting are billed separately. Some providers bundle hosting into a monthly plan, so ask what the price includes before you compare.

Can I maintain my website myself?

Yes, if you are comfortable with updates and backups and will do them on a schedule. You still pay for hosting and your domain, and you pay in time. When something breaks, it is your time that is lost.

Sources

  1. Websults: Website maintenance pricing, October 2026
  2. WebFX: How much does a website cost in 2026, October 2026
  3. UENI: Website maintenance cost in 2026, October 2026
  4. WordPress developer docs: Upgrading WordPress, October 2026

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