Why a fast reply to a new lead matters
A lead who fills in your form may be asking several businesses at the same time, and the business that calls back first with a time has an advantage. If your team is on site, the form can sit until evening.
AI lead follow-up closes that gap. When a new lead arrives, an AI assistant calls and texts the person back soon after and offers a time. It works like an AI appointment setter: it makes the first contact, answers basic questions and books or hands off. Answering incoming calls is covered on the AI receptionist page. This page covers the other direction: calls and texts that go out.
Which leads it follows up
- Web-form leads. Your quote or contact form triggers a call and a text.
- Email leads. Inquiries that reach a mailbox you name are picked up and answered.
- Facebook lead ads. Leads from your lead forms are passed on through a connector such as Zapier or Make.
- Google Local Services Ads. Message leads enter the same flow where your account can pass them on. Phone leads from these ads are inbound calls, so they are handled by AI phone answering.
We connect each source and test it with a sample lead before launch. The real delay from lead to first call depends on how fast each source passes the lead on, so we measure it in testing rather than promise a number.
Consent comes first
This is the rule that decides whether the service is safe to run, so we build it in from the start.
- Calls. The FCC ruled in February 2024 (FCC-24-17) that AI-generated voices are “artificial” voices under the Telephone Consumer Protection Act (TCPA). An outbound AI call therefore needs the person’s prior express consent, as Mayer Brown summarized. A web form with a clear consent line next to the phone number is the usual way to get it.
- Marketing calls need written consent. If a call or text promotes your services to someone, rather than answering the request they sent, the FCC rules require prior express written consent: a signed agreement (an electronic signature can count) that authorizes calls with an artificial or prerecorded voice to that number and says that agreeing is not a condition of purchase (47 CFR 64.1200). We write the consent line to that standard and keep the follow-up to the lead’s own request.
- Texts. Texting a customer needs their consent. Business texting numbers need carrier registration (A2P 10DLC). We set up opt-in and STOP handling.
- No consent, no AI call. If a lead did not agree to be called, the AI does not call. The lead goes to a person on your team.
- Identification and opt-out. The AI names your business, says it is an AI assistant, and the person can ask for a human or say stop. Anyone who opts out is not called or texted again.
This is not legal advice. Ask your own counsel how these rules apply to your business.
How we set it up
- Map your lead sources. We list where leads come from and what each one sends.
- Add a consent line. We write the wording with you for your forms and, where the platform allows, for lead-ad forms.
- Write what the AI says. The first call, the first text and the retries. You approve each message.
- Connect booking. The AI offers times from the booking tool or calendar you use, such as Square Appointments, Acuity Scheduling, Calendly, Jobber or Housecall Pro, or sends the request to your team.
- Log everything. Each lead and each attempt lands in your CRM, such as HubSpot or GoHighLevel, or in a summary to your team.
- Test and launch. We send test leads, including ones without consent, before launch. The first 30 days include help and fixes within the agreed scope.
What the AI says, and when it stops
The first call is short. The AI says who it is calling for, says it is an AI assistant, mentions the form the person filled in and offers two times. If the person does not answer, a text follows. If they still do not reply, the AI follows the retry schedule you approved and then stops. Anyone who says stop is removed from further contact.
When a lead asks for a quote, raises a complaint or wants something outside your approved answers, the AI hands the lead to a person with a written summary.
LeadCallback
LeadCallback (leadcallback.ai) is our speed-to-lead callback product. If you only need fast callbacks to new leads, it may be enough. If you also want booking, a CRM record and answers tied to your services, the setup on this page covers that. A free demo will tell you which fits.
What it costs and what is not included
AI calling: setup from $900, usually 2-3 weeks, then from $299/month (about 300 minutes). Text follow-up: from $99/month, after a one-time setup (from $500). Prices are as of October 2026.
Not included in any price: domain and hosting, new photography, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this fits, and who should call leads by hand
It fits businesses that pay for leads or get steady form submissions, and where the owner cannot call back within minutes. If you get a few leads a week and you call each one yourself the same hour, you do not need this. If your leads are mostly complex or high-value jobs that need a person on the first call, use the AI for the text and the booking link and keep the call for your team.
How to start
Ask for a free demo: 30-minute call; demo shared within 3 business days. Or call 617-991-9912 (our AI assistant answers and passes your request to the team).
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