The short answer: US website prices in 2026
Whether you build websites or buy one, a price only makes sense next to what the market asks. The table below comes from WPZoom’s 2026 business website guide. It separates freelancers from agencies, because that gap is the biggest single factor in price.
| Type of website | Freelancer | Agency |
|---|---|---|
| One-page website | $500-$1,500 | $2,000-$5,000 |
| Small business site (5-10 pages) | $1,500-$5,000 | $5,000-$15,000 |
| Service business site with custom features | $3,000-$8,000 | $8,000-$20,000+ |
Source: WPZoom, “Business website cost”, published May 2026, updated September 2026.
WebFX, a large US digital agency, gives a similar picture: freelancers at $500-$10,000+ and agencies at $3,000-$30,000+, and notes that features such as booking systems and e-commerce, the number of pages and how much is custom versus template all push the price up.
Keep in mind who publishes these numbers: companies that sell websites or website products. They are asking prices, useful for seeing where quotes cluster, not proof of what any single project should cost. If you are a local service business comparing quotes, our website pricing guide is written for you.
What actually goes into a website price
A website is not a product on a shelf. A price is mostly time, and time is spent on these parts. When you set a price, or read a quote, check which of them are in it.
- Strategy and positioning. Who the site is for, what you offer and why a customer should pick you. Often skipped in cheap quotes.
- Copywriting. Someone has to write the words. If the client writes them, the price should drop. If the designer writes them, it should rise.
- Design. A template with your logo is quick. A design built around your services, photos and customer questions takes longer.
- Build and mobile testing. Pages, forms, speed, and checking that it works on phones and in the main browsers.
- Features and integrations. Booking, payments, a CRM, a members area. Each adds setup and testing time.
- Search and AI readiness. Page titles, structured data (schema), clean headings and a sitemap, so search engines and AI assistants can read the facts.
- Launch. Domain, hosting, redirects from the old site, analytics, a test of every form.
- After launch. Fixes, edits and updates. This is where many projects quietly lose money.
When one quote is half the price of another, the difference is usually in items 1, 2 and 8.
How much to charge for a website: three ways to price it
1. Flat project fee (best for most small sites)
You agree a scope in writing: number of pages, what you write, what the client supplies, how many rounds of changes. Then you charge one fee. The client knows the total, and you are paid for the result, not the hours.
2. Hourly
Hourly rates suit work you cannot scope yet. In an SE Ranking and Duda survey of 260 agencies (it covers SEO pricing, not web design alone), 40% of agencies in the US and Canada charged over $125 an hour, compared with 6% in Europe. The authors say the sample may be too small to be statistically significant, so use it as a hint about North American rates, not a benchmark.
3. Per page
Per-page pricing works for adding pages to an existing scope. It is risky as the whole price, because a “page” can be a short contact form or a long service page with photos and a comparison table.
A worked example (illustration only)
These numbers are round figures to show the method. They are not market data.
| Item | Hours |
|---|---|
| Brief and competitor review | 4 |
| Copy for 6 pages | 10 |
| Design and mobile build | 14 |
| Forms, booking link, schema, speed checks | 6 |
| Launch and testing | 3 |
| Total | 37 |
At a rate of $90 an hour that is $3,330. Add 15% for the revisions that almost always happen and you get about $3,830. Then compare it with the table above. A figure inside the freelancer range for a 5-10 page site tells you the quote is realistic. A figure far below it usually means something is missing, such as the copy or the support.
How much to charge for a landing page or a redesign
Landing pages. LanderLab, in an article from November 2024 (the oldest source here), lists $500-$1,500 for a basic landing page from freelancers and $1,000-$5,000+ from agencies. A single page is cheaper, but conversion work (message, proof, form, speed) is the same effort per page as on a larger site. If you need a page for one offer, see landing page design.
Redesigns. A redesign costs more than its page count suggests, because someone has to read what exists, decide what to keep and move it without losing search traffic. 925 Studios, in a 2026 guide, reports $3,000-$10,000 from freelancers for 10-20 pages, $5,000-$25,000 from small boutique agencies for 10-30 pages, and $25,000-$75,000 from full-service agencies for 30-75 pages. For a smaller local business that is a lot of site. Our website redesign page explains when a refresh is enough.
If you are the buyer: how much should you pay?
For a local service business with a handful of services, the 5-10 page range is the one to compare against. Use the list of eight parts above in reverse: for each one, ask whether the quote includes it and who does it. Two quotes that look far apart often turn out to cover different parts. The checklist in our website pricing guide lists what to get in writing before you sign, including who owns the domain and the files.
Hidden costs are the usual surprise. WebFX puts maintenance alone at roughly $5-$5,000 a month, depending on the size of the site and the support you need. If a quote does not mention it, ask.
A cheap quote is not automatically a bad one. A builder like Wix or Squarespace is a reasonable choice for a simple site you will maintain yourself. Our comparison of Wix, Squarespace and WordPress shows where each fits. Whether you need a site at all is a separate question, covered in do I need a website.
If you are the builder: a pricing checklist
- Write the scope first. Pages, who writes copy, number of revision rounds, launch date.
- Estimate hours per item, using the list above, then add 15-20% for changes.
- Choose a rate you can defend. Check it against the ranges in the table, not against the lowest quote you saw.
- Add costs you pay for, such as stock images, paid plugins and tools.
- Decide what is out of scope and what an extra page or extra change costs.
- Take a deposit and tie later payments to approved stages.
- Offer a support option after the included fixes, so small requests become paid work, not favors.
- Review prices every quarter. Rates and tools move.
How Magnet Mint prices a website
We are a Boston studio, and we publish our prices so you can check them against the ranges above. A one-page landing page is from $1,200 (typical $1,200-$2,500). A 5-8 page service site is from $3,500 (typical $3,500-$6,500). A refresh starts from $2,500, and a full redesign starts from $4,500. Each includes the brief, competitor review, copy, mobile design, service pages, schema, forms and 30 days of fixes after launch. Prices are as of October 2026.
Not included: domain and hosting, new photography, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance. The scope, price and timeline are agreed in writing before work starts. See web design in Boston for what each package includes, or ask for a free demo.
Published . Updated .