When your website no longer works for you
Owners usually want a redesign for one of four reasons. The site looks old. It is hard to use on a phone. Customers call and ask things the site should have answered. Or the site is fine to look at, but nobody can tell from it what you do, where you work or how much it costs.
A redesign fixes that. It is part of our web design in Boston service, and it starts with reading what you have, not with a blank page.
Website refresh or full redesign
These are two different jobs with two different prices.
| Refresh | Full redesign | |
|---|---|---|
| What changes | Copy, mobile layout, missing facts, contact path | Structure, copy, design and page set |
| What stays | Your pages, structure and addresses | Only what we decide is worth keeping |
| Best when | The site is sound but tired or incomplete | The site is confusing, or the pages do not match how customers search |
| Price | from $2,500 | from $4,500 |
| Timeline | 2-4 weeks | 5-8 weeks |
We tell you which one you need after the review, in plain words. If a refresh is enough, we say so.
Keeping what works
A redesign should not throw away what already earns you calls. Before we change anything we look at:
- Pages that bring visitors. From your analytics and Google Search Console, if you have them.
- Pages that bring calls. Ask your team which pages customers mention.
- Wording customers use. Reviews and questions on the phone tell us how people describe your work.
- Your Google Business Profile. The site and the profile should agree on name, address, phone, hours and services.
Pages that work keep their address and most of their headings. Pages that do not work are rewritten, merged or removed.
What we do, step by step
- Review. We read your current site the way a customer does, on a phone first, and note what is missing, wrong or confusing.
- Keep, rewrite, remove. A one-page plan for every existing page. You approve it.
- Copy. We write all the new text from your answers and our research. You approve it.
- Design and mobile build. Phone-first, tested on real screen sizes, built to WCAG 2.1 AA accessibility.
- Service pages with real facts. What is included, who it is for, where you work, a “from” price where you want one, and how to start.
- Schema and forms. Structured data so search engines and AI assistants can read your name, services, area, hours and questions. The contact form or booking link is tested before launch.
- Migration and redirects. See below.
- Launch and 30 days of fixes. Anything within the agreed scope that needs fixing in the first 30 days is on us.
How to redesign a website without losing search traffic
This is the part that goes wrong most often, and it is mostly paperwork, not design.
- List every address on the old site. Including pages that look unimportant, since some of them may be getting visitors.
- Map each old address to a new page. One old page to one closest new page. Not everything to the home page.
- Keep addresses the same where you can. The fewer addresses change, the fewer redirects you need.
- Set up permanent (301) redirects for every address that does change, and test them before launch.
- Carry over titles and headings that already bring visitors, and improve them only where they are wrong or unclear.
- Update internal links, the sitemap and your profile links. Your Google Business Profile and other directories should point to live pages.
- Check Google Search Console after launch. Look for errors and for pages that dropped, and fix them in the first 30 days.
We cannot promise your rankings stay exactly where they are, and neither can anyone else. Search results move after any site change. This plan avoids the losses we can control.
What makes this different, in checkable facts
- Scope, price, timeline and approval stages are agreed in writing before work starts.
- We write the copy. You approve it. You are not asked to fill in a template.
- You get a written keep, rewrite or remove list for every page.
- You get a redirect map you can read and check.
- Every service page states real facts: what is included, the area, the price or “from” price, and how to start.
- The first 30 days after launch include help and fixes within the agreed scope.
- One named person leads your project.
- Each add-on is optional. A redesign does not lock you into anything else.
What it costs and what is not included
A refresh starts from $2,500 and a full redesign starts from $4,500. Typical redesigns land in $4,500-$9,000. An extra page is $250-$450 per page. For market ranges, read how much a website costs.
Not included in any price: domain and hosting, new photography, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and who it is not for
This is for owners of service businesses whose current site is outdated, hard to use or silent on the facts customers need. It works whether the site is on Wix, Squarespace, WordPress or something older.
If you have no website at all, you need a new site, not a redesign: see small business website design or a landing page. If the site is a large online store or a custom web application, tell us on the first call, because that is a different project. If your site only needs a new photo and a phone number, you may not need us. Our guide to Wix, Squarespace and WordPress shows what you can do yourself.
How to start
Ask for a free demo: a short call, then a look at how customers and AI assistants see your current site, next to 3-4 competitors. It is free, with no obligation. Or call 617-991-9912. Our AI assistant answers and passes your request to the team, which is available Monday to Friday, 9am to 5pm ET. Send us the web address of your current site and we will tell you honestly whether you need a refresh, a redesign or neither.
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