Why a gym website sells the class schedule
Someone looking for a gym or studio wants to know which classes run and when, what membership costs, who teaches and whether they can try a class first. If the schedule is hard to find on a phone, they check another studio.
A schedule that only loads inside a booking widget may show nothing to Google or an AI assistant, and sometimes nothing to a visitor on a slow connection. We make sure your class names, times and prices also appear as plain page text.
Gym website design: the pages you need
- Class schedule. Every class with its day, time, length, level and coach, set up from your timetable.
- Class types. A short page for each main format, such as yoga, strength, spin or pilates: who it suits, the level and what to expect.
- Memberships and prices. Each plan with its price, what it includes and what costs extra.
- Trial class. One clear offer, one button and a short form. Say “free” only if the class is free.
- Coaches and instructors. A short bio for each person, with the certifications your studio confirms and can show.
- First visit. What to bring, what to expect, when to arrive and the house rules.
- Location and hours. Address, parking and opening hours.
A personal training studio sells people more than classes, so its home page leads with the coaches. A class-based studio leads with the timetable. We set the order to match how you sell.
A class schedule that stays current
The schedule is only as good as the process that keeps it up to date. Before the build, agree who updates the timetable, how often, and in which tool. If your booking tool can publish the schedule to your site, we connect it. If it cannot, we build a schedule page your team updates, on the schedule you agree.
Trial classes and booking
A trial booking link is enough to start. Examples of tools we connect include Mindbody, Square Appointments and Acuity Scheduling, or we help you choose one. Keep the trial form short, and put the trial button near the top of the schedule and on the first-visit page.
Membership prices and terms
Show the plan name, the price, the length of the commitment and what is included. Say what costs extra. Link to your membership terms in one line near the price. We do not write waivers or membership contracts. Your own advisor writes them, and we link to them.
Holiday hours, reviews and your Google profile
Gyms change hours more often than most businesses: holidays, summer timetables, a coach on leave. Each change has to reach both the website and your Google Business Profile, or a member turns up to a locked door. We check the profile during the build and show your team where to update each. Reviews on the site must be real and yours to use; we do not write or buy them.
For how AI assistants read class schedules and studio details, see AI search optimization.
Accessibility for members and visitors
We build to WCAG 2.1 AA. For a studio, the parts that matter most are a timetable that a screen reader can read as a table rather than a picture, a trial form that works with a keyboard, and clear notes on step-free access and changing rooms if you provide them.
What we do, step by step
- We look at your current site, your booking tool’s public pages and the studios your members compare you with.
- Scope, price, timeline and approval stages are agreed in writing before any work starts.
- We write class, coach, membership and first-visit pages from your timetable and materials. You approve each page.
- We design for phones first, with the schedule and trial button where a visitor sees them without scrolling far.
- We connect booking, test a trial sign-up, check your listings and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page studio site is from $3,500 and takes 4-6 weeks. A one-page site for a new studio or a single trial offer is from $1,200 and takes 2-3 weeks. A full redesign is from $4,500. See website pricing for what other builders charge.
Not included in any price: domain and hosting, new photography, third-party software subscriptions such as your booking or membership tool (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for gyms and studios whose site shows an old timetable, hides membership prices or makes it hard to book a first class. If the site works and only the schedule page is wrong, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If you run one class a week and take sign-ups through a simple form, a website builder page may be enough. We are a fit when you want the schedule, copy, trial booking and listings done for you, with the scope in writing.
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