A website for a service business with more than one service
A landing page is right for one offer. Most service businesses have more than that. A salon sells cuts, color and treatments. An HVAC company handles repair, installation and maintenance. A law firm has practice areas. Customers do not search for “services”. They search for the one thing they need today, and they land on the page that answers it.
A 5-8 page site is built for that. It is part of our web design in Boston service, and the price is from $3,500.
Which pages a service business website needs
Five to eight pages cover most local service businesses:
- Home. Who you are, what you do, where you work and how to contact you, in plain words.
- Service pages (2-4). One for each main service. This is where most of the work is.
- About. Who runs the business, your experience, licenses or credentials you hold, and your area.
- Contact. Phone, form or booking link, hours and the area you serve.
- One more page where it helps. Frequently asked questions, a pricing page, or a page for a second audience.
If you need more, an extra page is $250-$450 per page. We do not build one thin page per town. Where you work belongs on your service pages and your contact page. A page for a town is worth building only when you have real local facts to put on it.
Why each service gets its own page
This is the main design decision in a service website, so here is the reasoning.
- Customers search for one service at a time. A page about “drain cleaning” matches that search. A page called “Our services” does not.
- One page can hold all the facts. What is included, who it is for, where you work, a “from” price, how long it takes, what the customer needs to do, and how to book.
- Search engines and AI assistants read pages one at a time. If someone asks an assistant about a specific service, a page that states the facts is easier to quote than a long list.
- You can change one page without touching the rest. Raise a price or add a photo in one place.
Every service page we write follows the same template, so customers know where to look.
What we do, step by step
You see and approve each stage.
- Brief and page map. We agree which services get their own page, what the home page leads with, and which questions each page answers.
- Competitor review. For each main service, we check how two or three local competitors present it, so your pages cover what theirs leave out.
- Copy, page by page. We write the home page first, then each service page from the template above. You approve each one.
- Design and mobile build. One design system for the whole site, built phone-first and to WCAG 2.1 AA accessibility, so a new service page later looks like the rest.
- Schema for every service. Each service page carries structured data for that service and your service area, alongside the business details on the home page.
- Contact path on every page. A tap-to-call number and a form or booking link to the tool you already use, such as Square Appointments, Acuity Scheduling, Calendly, Vagaro or Jobber, tested before launch.
- Profiles checked. Your name, address, phone and services are compared across the site and your Google Business Profile, and mismatches are flagged.
- Launch and 30 days of fixes within the agreed scope.
What makes this different, in checkable facts
- Scope, price, timeline and approval stages are agreed in writing before work starts.
- We write the copy. You approve it.
- Every service page states real facts: what is included, the area, the price or “from” price, and how to start.
- The site is built to WCAG 2.1 AA accessibility and tested on phones.
- One named person leads your project.
- The first 30 days after launch include help and fixes within the agreed scope.
- Each add-on is optional. The site does not lock you into an AI assistant, booking or a monthly plan.
What it costs and what is not included
A 5-8 page service site is from $3,500, typically $3,500-$6,500, with a timeline of 4-6 weeks. Prices are as of October 2026. For market ranges and what drives the price, read how much a website costs.
Not included in any price: domain and hosting, new photography, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and who it is not for
This is for owners of local service businesses with two or more services who want a site that explains each one, works on a phone and makes it easy to call or book.
It is not the right fit in three cases. If you sell one service or run one ad campaign, a landing page is faster and costs less. If you already have a site that needs fixing, a website redesign starts from what you have. And if you need an online store or a custom web application, tell us on the first call, because that is a different project.
If you want to edit the site yourself in WordPress, see WordPress websites.
How to start
Ask for a free demo: a short call, then a demo for your business with 3-4 competitors side by side. It is free, with no obligation. Or call 617-991-9912 (our AI assistant answers and passes your request to the team). We will tell you honestly whether a landing page or a full site fits before you commit to anything.
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