Why a driver chooses a shop before the car breaks down again
A driver with a warning light or a noise under the hood usually searches before they call. They want to know what you fix, whether you will explain the problem before you start, what you charge to look at it and whether the work is backed by a warranty. A shop can have a strong local name and still have a website that answers none of that. The services, the warranty and the way to book end up scattered across a Google profile, a paper sign at the counter and a phone call. The site is where those pieces should line up.
Services grouped by what the car needs
Customers describe a problem, not a service code. Group your services by what the car needs, and use the words a driver would use:
- Brakes. Pads, rotors and fluid, and what a brake inspection includes.
- Engine and diagnostics. Warning-light checks, scans and the steps you take before you recommend repair.
- Tires and alignment. The tire brands and sizes you stock or order, and how you handle a flat.
- Routine service. Oil changes, filters and inspections, with the intervals you recommend.
- Other repairs. Any other work your shop performs, listed only if you perform it.
List only services your shop performs. A short page for each service helps the driver decide, and a single long list hides the one repair they came in for.
Warranty terms, in writing
A warranty is a promise, so the page should state it exactly. Give the length, what is covered, what is not covered and how a claim works, in the same words as your written warranty. If your shop offers different terms for parts and labor, say so on the page.
We do not write warranty terms for you, and we do not add a warranty you do not offer. Have your counsel check the wording before you publish it.
Estimates and invoices, explained before the work
A short page on how your shop quotes and bills tells a driver what happens before the car is in the bay. Describe the steps in your own words: what the diagnosis costs, how you ask for approval, what happens if the repair will cost more than approved, and what the final bill shows.
In Massachusetts, those steps are set by the Attorney General’s consumer protection regulations on motor vehicle repairs (940 CMR 5.05). Among other things, they say a shop must tell the customer any charge for an estimate or diagnosis, may charge for repairs only with the customer’s authorization of the specific repairs and the total price, must ask again before going more than $10 over the authorized amount, and must give a dated, itemized written bill. The page should describe your process in a way that matches those rules. Shops in other states follow their own state’s rules. Have your counsel check the page before you publish it. This is not legal advice.
Appointment requests that a team can act on
The appointment form should ask for the things your service writer needs: name, phone number, the vehicle year, make and model, the service or symptom, a preferred day and whether the car will be dropped off or the driver will wait. Keep it short enough to finish on a phone.
A request is not a booking until your team confirms it, so the page says that. If you already use a booking tool such as Square Appointments, Acuity Scheduling or Calendly, we place its booking link. If your shop management software offers an online appointment link, we check whether it can sit on the site and write the result into the scope. If you have neither, the form goes to your service desk inbox.
Shop details, photos and reviews
Put the address, hours, parking and a tap-to-call number on every page. Photos of your shop and of finished work help a driver recognize the place. Use only images you took or have permission to publish.
Reviews shown on the site must be real and yours to use. We do not write, buy or edit reviews. How AI assistants pick up a shop’s services and hours is covered on our AI search optimization page.
What we do, step by step
- We review your current site, your Google Business Profile and the shops your customers compare you with.
- Scope, price, timeline and approval stages are agreed in writing with Magnet Mint LLC before any work starts.
- We write the services, warranty and estimate pages from your details. You check every term and approve each page.
- We design for phones first, with the address, hours and tap-to-call number at the top, and check the pages to WCAG 2.1 AA.
- We set up the appointment form, check your listings, test the form end to end and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page shop site costs from $3,500 and takes 4-6 weeks. A shop that needs one page with its services, hours and appointment form can start with a landing page (from $1,200). A full redesign costs from $4,500. Market ranges are on our website pricing page.
Not included in any price: domain and hosting, new photography, booking or scheduling software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for shops whose current site is out of date, does not list the services they actually perform, or makes booking hard. If the site works and needs only a new services page or a warranty update, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If your shop runs on referrals and a single phone line, and drivers already find you without a site, a simple page with your address, hours and phone number may be all you need for now. We are a fit when you want the services, warranty, estimate page and appointment form set up for you, with the scope in writing.
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