Why a landscaping customer looks for the season first
Landscaping searches tend to follow the calendar. A homeowner looks when the lawn needs cutting, when leaves are down, or when a patio project has been on the list for a year. The site has to answer what you do in that season, which towns you cover and how to ask for a quote, without making them scroll for it.
A company that works in Boston and the towns around it also needs to show which towns are real. A customer in Newton wants to know you come to Newton, not just that you are in the same region.
Seasonal services, one page at a time
Give each service its own short page, written the way a homeowner asks for it. Typical examples are spring cleanup, weekly mowing, mulching, planting beds, fall cleanup and snow removal. List only what you actually do:
- Spring and fall cleanup. What the visit includes, how long it takes and when customers usually book.
- Mowing and maintenance. Visit frequency, what is included and how a contract starts or ends.
- Mulch, planting and hardscape. The materials you use, the typical project steps and what the quote covers.
- Snow removal, if you offer it. Coverage areas, how you are called out and what the contract includes.
Then add a seasonal calendar that shows when each service is booked and done. If the timing shifts with the weather, say so on the calendar. A calendar that promises a date you cannot keep costs more than no calendar.
Service areas that match how you work
Google does not let you set a service area as a radius around your office. You name the cities, postal codes or other areas you serve, up to 20 of them. Google’s help page also says that if you do not serve customers at your business address, you should remove that address from your Business Profile. Most landscapers work at the customer’s property, so the home office address usually comes off the profile and the towns go on.
On the website, list the same towns in plain text. Keep the list to towns you serve regularly. Thin pages that swap one town name into the same paragraph do not help customers or search engines, so we do not build them.
A quote form that is quick to finish
The quote form is where the lead comes from, so keep it short enough to finish on a phone. Ask for a name, a phone number, the town, the service, the type of property, when the customer wants the work and an optional photo. Do not ask for a price, because a customer cannot give you one.
Tell the customer what happens next, such as a call back or a site visit, and roughly when. Only write a timing that your crew actually keeps. A tap-to-call phone number sits on every page next to the form.
Photos of real jobs
Photos of finished work are the proof a customer looks for. Use jobs your company completed, with permission from the property owner where needed. A before-and-after pair from the same job, with the town, the month and a one-line caption, tells the story faster than a paragraph. Phone photos taken in good light are enough to start, and stock photos should not stand in for your work.
What we do, step by step
- We review your current site, your Google Business Profile and the landscapers your customers compare you with.
- Scope, price, timeline and approval stages are agreed in writing with Magnet Mint LLC before any work starts.
- We write the service pages, calendar and service-area text from your details, and sort your photos into jobs. You approve each page.
- We design for phones first, with the quote form and tap-to-call number on every service page, and check the pages to WCAG 2.1 AA.
- We set up the quote form, check your Google service area, add structured data, test the form and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page landscaping site costs from $3,500 and takes 4-6 weeks. A single page for one core service, with the quote form and photos, can start with a landing page (from $1,200). A full redesign costs from $4,500. Market ranges are on our website pricing page.
Not included in any price: domain and hosting, new photography, scheduling or quoting software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for landscapers and lawn care companies with real jobs to show and a site that hides them, or one that makes a customer hunt for the phone number. If your site works and needs only this season’s photos or one new service page, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If most of your work comes from repeat contracts and referrals, a simple page with your phone number, services and towns may be enough for now. We are a fit when you want the seasonal pages, the service-area setup, the quote form and the photo gallery done for you, with the scope in writing.
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