Why a law firm website starts with practice areas
People looking for a lawyer usually search for a kind of legal help and a city. They want to know whether your firm handles their matter, who the attorneys are and how to reach someone. If the site hides those answers behind general claims, they call the next firm on the list.
A firm’s site also has limits that a plumber’s does not: what you may say about results, specialties and testimonials, and what a form may collect. We build the structure around those limits from the start, so your counsel reviews wording, not a redesign.
Law firm website design: the pages you need
Write one page for each practice area your firm handles. Each page explains, in general terms, the kinds of matters the area covers, how the process usually begins and when to contact the firm. Your attorneys approve every page.
Then add the pages most firms need:
- Attorney bios. Name, role, admissions, education and experience, as your firm confirms them.
- Contact and intake. A phone number, an email address and a short form, described below.
- Office and hours. Address, parking, hours and any languages your attorneys confirm they speak.
- Plain-language guides. Optional. Short guides on common questions, reviewed by your attorneys.
- Disclaimer. A notice that the website is general information and not legal advice, and a line about what sending a form does and does not create. Your counsel writes or approves the wording.
An intake form that keeps client details private
An intake form should collect only what your firm needs to reply: name, phone, email, the general practice area and how the person found you. Leave out details of the matter, dates, documents and other confidential facts, and say so above the form. Do not accept attachments through a public form unless your firm has approved a secure way to receive them.
If you add an AI assistant later, it can handle that first contact. It collects contact details and the general type of matter, offers a time to talk with your staff and sends your team a summary. It does not give legal advice.
Attorney advertising rules
Attorney advertising rules apply to your website, your ads and your social posts, in Massachusetts and in every state where your attorneys are licensed. These rules cover what you may say about your services, fees, results, specialties and testimonials. We build the structure and leave clear places for disclaimers. Your counsel or state bar can tell you what the rules require, and your counsel approves the final wording before it goes live.
Specialty and certification claims are regulated in many places, so check each one before it goes on a page. Case results and client testimonials go on the site only if your counsel approves them and any disclaimer they need. No page promises an outcome, and every matter is described as different.
This is not legal advice.
Directories, reviews and your Google profile
Many people check a firm in more than one place: Google, a bar directory, a legal directory, then the website. The firm name, address and phone should read the same everywhere. We check your Google Business Profile and the main directories during the build. Client reviews appear on the site only if they are real, yours to use and allowed under the rules above. We do not write or buy reviews.
For how AI assistants read practice area pages, see AI search optimization.
Accessibility for people looking for legal help
We build to WCAG 2.1 AA. For a firm, that means practice area pages that read cleanly with a screen reader, an intake form with labeled fields and clear error messages, and disclaimers in real text rather than small grey print.
What we do, step by step
- We review your current site, your Google profile and the firms your clients compare you with.
- Scope, price, timeline and approval stages are agreed in writing before any work starts.
- We draft practice area pages and bios from the facts your firm confirms. Each attorney approves their own bio.
- Your counsel reviews disclaimers, any results or testimonials, and specialty wording.
- We design for phones, build the intake form, add structured data, check listings and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page firm site, with a page per practice area, is from $3,500 and takes 4-6 weeks. A solo attorney with one practice area can start with a landing page (from $1,200). A full redesign is from $4,500. Website pricing compares these with market ranges.
Not included in any price: domain and hosting, new photography, third-party software subscriptions such as scheduling or intake tools (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance. Your counsel’s review time is also separate.
Who this is for, and when a cheaper option is enough
This is for firms whose site is out of date, mixes every practice area on one page or collects more through its forms than it should. If the site is sound and only needs a new practice area page, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
A new solo practice that needs only a name, address, phone number and practice areas can start with a simple builder page. We are a fit when you want the practice area pages, bios, intake and listings done for you, with the scope in writing.
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