Why a med spa website has to build trust first
A person thinking about a treatment reads your website before they book a consultation. They want to know what you offer, who performs it, what their training is, what a consultation involves and what to expect afterward. If those answers are hard to find, or the page reads like an ad, they look at the next med spa.
Trust on a med spa site comes from specifics that a provider has checked: the name and credentials of the person doing the treatment, a plain description of the visit, and consent-based photos. Those same specifics, written in page text, are what Google and AI assistants can read.
Med spa website design: the pages you need
Write one page for each treatment or group of treatments. Each page covers what the treatment is, who it suits, what a visit involves and the questions to ask at a consultation. Your providers approve the wording.
Then add the pages every med spa needs:
- Providers. Each provider’s name, role, training and licenses, shown only where you can confirm them. Some clients choose the provider before the treatment.
- Consultations. How to book, what to bring, what the consultation covers and whether there is a fee. State a fee only if your practice confirms it.
- Aftercare and contact. The general aftercare information your providers approve, the office phone number and what to do with a question after a treatment. The website and chat are not a way to report a medical concern.
- Prices. Only the prices your med spa confirms. If prices depend on the provider, the product or the number of units, say so on the page.
- Gallery. Photos with written consent, described below.
- Location and hours. Address, parking and hours.
Consultation booking and the contact form
A consultation booking link is enough to start. Tools we connect include Boulevard, Vagaro, Square Appointments and Acuity Scheduling, or we help you choose one. If HIPAA applies to your med spa, the tool that takes the request must be one whose vendor signs a HIPAA business associate agreement (BAA) with you, so we check that before we connect it.
A basic website form with no BAA behind it should collect no client details. Use it to send visitors to your phone line or booking system. Health history, medications and past treatments belong in your own clinical intake, collected by your staff in your own systems.
Before-and-after photos and patient consent
Use a before-and-after photo only when the patient has agreed in writing to that specific photo and your practice is allowed to use it. Keep the signed consent with your records. Take a photo down when your team asks us to, and do not label any photo as a typical result. Match lighting and angle where you can, so the comparison is fair.
Medical claims and advertising rules
We write what your providers can support. We do not write medical claims, outcomes or promises. Words such as “safe”, “painless” and “permanent” need evidence and approval before they go on a page. Medical advertising rules apply to your website, your ads and your social posts, in Massachusetts and in other states where your providers practice.
This is not legal advice. Ask your counsel which rules apply to your med spa and whether your wording meets them.
HIPAA, chat and texting
Whether HIPAA covers your med spa depends on how you operate, so ask your counsel first. If it does, the rule is broad: under HIPAA, even a client’s name tied to an appointment request is protected health information (45 CFR 160.103). Client information, including consultation requests, then only passes through tools whose vendor signs a BAA. Your med spa signs those agreements with each vendor, and we list every vendor in the written scope.
Without a BAA, website chat or a text line gives general answers only: hours, treatments, the prices you publish and parking. It then points the client to your booking system or front desk. That applies if you add chat or text replies after launch, too.
This is not legal advice. Ask your own counsel how HIPAA applies to your med spa.
Reviews, listings and accessibility
Clients compare your Google Business Profile with your site, so the name, address, phone number and hours should match. We check the profile during the build. Reviews shown on the site must be real, yours to use and within the advertising rules above; we do not write or buy them. For how AI assistants read treatment and provider pages, see AI search optimization.
We build to WCAG 2.1 AA. On a med spa site, the details that matter most are text over photos with enough contrast to read, gallery images with short descriptions, and a consultation form that works with a keyboard and a screen reader.
What we do, step by step
- We review your current site, your Google profile and the med spas your clients compare you with.
- Scope, price, timeline and approval stages are agreed in writing before any work starts.
- We draft treatment and provider pages from your materials. Your medical director or providers approve every treatment description.
- We design for phones first and build the consent-based gallery from the photos you clear.
- We connect consultation booking, add structured data, check your listings and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page med spa site is from $3,500 and takes 4-6 weeks. If you want to promote one treatment first, a landing page is from $1,200. A full redesign of an existing site is from $4,500. For market ranges, see website pricing.
Not included in any price: domain and hosting, new photography, third-party software subscriptions (billed at cost, including any HIPAA-ready form tool), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for med spas that want treatment and provider pages their medical team has approved, consultation booking that works on a phone and a gallery built on consent. If your site is sound and only needs new treatment pages, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If you offer two or three treatments and book everything through one app, the booking tool’s own page may do for now. We are a fit when you want the treatment pages, provider pages, copy and listings done for you, with the scope in writing.
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