Why a buyer or seller checks the agent’s website first
A buyer or seller who is considering an agent usually visits the agent’s site before they call. They want to see who the agent is, which areas the agent works in, how the buying or selling process runs, and how to ask about a property. If the site is a page of listings with no name, the visitor keeps looking.
A brokerage has a similar problem at a larger scale. Many agents, each with a different specialty, need pages that are easy to find and consistent to read. The brokerage site has to show the people first and the listings second.
Pages a real estate site needs
- Agent page. Your background, the areas you work in, the kinds of clients you serve and your license details in the form your state and brokerage require.
- Buyer guide. The steps from first conversation to closing, in plain language, with what the buyer decides at each step.
- Seller guide. How you prepare a home, price it, market it and handle offers, in the order a seller lives through them.
- Areas served. The towns and neighborhoods you work in, described with facts you can document.
- Contact. A form for questions about a property, a tap-to-call number and your office address.
Listings only where your MLS allows
Many agents want listings on their site. Whether that is allowed depends on your MLS and your brokerage. Some feeds are permitted for display and some are not. Some limit what can be shown, how often it refreshes or how the listing must credit the broker.
We connect a listing feed or link only after you confirm the rules in writing with your MLS or broker. If the rules do not allow a feed, the site links to your listings on the MLS or brokerage site instead. The cost of a feed is a separate line, paid to the provider.
Fair housing and the Equal Housing Opportunity statement
The federal Fair Housing Act makes it unlawful to make, print or publish any notice, statement or advertisement about the sale or rental of a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap (disability), familial status or national origin (42 U.S.C. 3604(c)). A website is advertising, so this covers the words in a listing, an agent bio and a neighborhood page. State and local laws can add protected groups.
The practical rule for the copy: describe the property, the process and facts about an area that you can document, and leave out anything that describes who lives there or who a home would suit. When a draft line could be read that way, we flag it and rewrite it. Your broker reviews every page before it goes live.
The Equal Housing Opportunity logo or statement goes where your broker, MLS or state rules require; a footer puts it on every page. We build it into the layout. Confirm the wording and placement with your broker or counsel. This is not legal advice.
Claims we do not make
We do not promise a sale, a sale price, a number of closings or a ranking in Google or AI answers. Nobody controls what ChatGPT, Google AI Overviews or Perplexity recommend, and we do not claim otherwise. If you want to show results, use your own records, state the period and the source, and have your broker approve the wording.
What we do, step by step
- We review your current site, your Google Business Profile and the agents and brokerages your clients compare you with.
- Scope, price, timeline and approval stages are agreed in writing with Magnet Mint LLC before any work starts.
- We write the agent, buyer, seller and area pages from your details. You and your broker approve each page.
- We design for phones first, with the contact form and tap-to-call number on every page, and check the pages to WCAG 2.1 AA.
- We set up the contact form, confirm the listing rules, add structured data, test the form and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page real estate site costs from $3,500 and takes 4-6 weeks. An agent who needs one page with a bio, areas and a contact form can start with a landing page (from $1,200). A full redesign, for a team or a brokerage, costs from $4,500. Market ranges are on our website pricing page.
Not included in any price: domain and hosting, new photography, listing feed or IDX fees charged by providers, third-party software subscriptions (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for agents and brokerages whose site is out of date, does not show who they are, or cannot be used on a phone. If your site works and needs a new bio or one area page, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If you work mostly through a brokerage that already gives you a page, that page may be enough for now. We are a fit when you want your own agent site, the buyer and seller guides and the contact form set up for you, with the scope and the review steps written down before we start.
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