Why roofing customers look for proof before they call
A roof problem usually comes with a worry: a leak after a storm, a missing shingle, or a roof that is simply old. The homeowner opens two or three roofing sites and looks for photos of real roofs, the towns the company works in and a way to ask for an inspection without a long wait.
A new roof is also a large purchase, and many homeowners are wary of crews who knock on doors after bad weather. Your site earns trust with checkable facts: your registration, local projects, warranties you can document and a clear description of what you do and do not do.
Roofing website design: one page for each service
Give each service its own page. A repair page explains the problems you fix, how you find the source and what a repair visit includes. A replacement page covers the roofs you install, the materials you use and how an estimate is written. An inspection page explains what you check and what the customer receives afterward.
If you install more than one material, such as asphalt shingles, metal or flat roofing, a short page for each helps customers who already know what they want. Then add a services overview, a service-area section, a photo gallery, a page on registration, licenses and insurance, and a contact page with the request form.
Storm damage and inspection requests
If you offer storm damage inspections, give them a clear request form. Ask for the address or town, the type of damage the customer sees, whether the roof is leaking, and a phone number. Keep the form short enough to finish on a phone.
Describe what the inspection covers and what the customer receives, such as a written report or photos, but only if your company provides them. Do not promise a result the inspection cannot give. If you do not do storm work, leave the page out.
Insurance claims: describe only what you offer
Some roofing companies help homeowners work through an insurance claim. Others do not. If yours does, the site can describe that help in plain words, limited to what your team actually does. If it does not, the site should say nothing about claims.
A page should never suggest that your company will get a claim approved, settled or paid. Our website work does not include handling insurance claims. This is not legal advice. Ask your own counsel or insurer before you describe claims help on your site.
Photos of finished roofs
Photos are the strongest part of a roofing site. Use roofs your crews completed, with the town, the material and the year in the caption. A street view shows the finished look; a close-up shows the detail work. Before-and-after pairs work well when both come from the same house. Remove any photo the homeowner did not allow you to use. Phone or drone photos you took yourself are fine; new professional photography is extra.
Registration, licenses, warranties and certifications
Show the registration and license numbers your company holds, exactly as they appear on your documents, and describe your insurance in plain words. List manufacturer certifications by their exact name, and describe each warranty with who backs it and for how long, only where you can document it. Ask your counsel which numbers and statements your business must show in advertising. This is not legal advice.
Service area and your Google profile
After a storm, homeowners search for roofers nearby. List the towns you really serve in plain text, and keep the same service area, company name and phone number on your Google Business Profile. We check the profile during the build. A separate page for a town is worth building only when you have finished roofs there to show. Homeowner reviews belong on the site only if they are real and you may use them; we do not write, buy or edit reviews.
What we do, step by step
- We review your current site, your Google profile and the roofing companies your customers compare you with.
- Scope, price, timeline and approval stages are agreed in writing before any work starts.
- We sort your photos by material and town, then write the service, inspection and warranty pages from your documents. You approve each page.
- We design for phones first, with the request form and tap-to-call easy to reach, and accessibility checks to WCAG 2.1 AA.
- We test the storm and estimate forms on a phone, add structured data, check listings and launch. The first 30 days include help and fixes within the agreed scope.
What it costs and what is not included
A 5-8 page roofing site costs from $3,500 and takes 4-6 weeks. A storm-season landing page costs from $1,200 and takes 2-3 weeks. A full redesign costs from $4,500.
Not included in any price: domain and hosting, new photography or drone work, third-party software subscriptions such as estimate or scheduling tools (billed at cost), SMS carrier registration (A2P 10DLC) and message fees, and AI usage above the plan allowance.
Who this is for, and when a cheaper option is enough
This is for roofing companies with finished roofs worth showing, and a site that hides them or says little about registration, warranties and service area. If your site is sound and only the gallery is out of date, a refresh (from $2,500) or an extra page ($250-$450 per page) may be enough.
If most of your work comes from builders or property managers who already know you, a simple page with your phone number, registration and services may be enough. We are a fit when you want the service pages, gallery, copy and listings done for you, with the scope in writing.
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